Create an A/B test

A good A/B test doesn't measure clicks: it measures sales. Here's how to launch two versions of a page and let Wirefunnels tell you which one truly converts.

1. Create the variant

From your page editor, duplicate the current version and change whatever you want to test (the headline, the CTA, an image). Both versions serve under the same URL.

2. Launch the experiment

Wirefunnels splits traffic between the two versions by cookie and measures each separately: visits, leads and conversions.

3. Read the result

Once there's enough sample, you'll see which version wins with statistical significance. Promote the winner with one click and it becomes the live version.

• Measured on real sales (server-side included), not just browser clicks.
• The experiment never disrupts visitors: each one always sees the same version.